Well, actually, why I'm bnot subscribing to the Financial Times.
First off, it's a great news paper. The articles are well written, and some of the guest authors are great. I've toyed with the idea of subscribing for a while and they emailed me to see if I'd like to subscribe free for 1 month.
So, after the month, here's what I found. I made the effort to go and get the paper almost every day - apart from when I was in Nottinghamshire for a weeks holiday - seems the folks around those parts don't read the FT!
For the rest of the time, I usually read the side bar on the way back to the office and then never looked at the paper again. The Weekend edition's magazine was good but only kept my attention for a few minutes. When the French voted against the EU constitution, there was a good article about how long the euro would last which I read.
So, at the end of the free trial month - I won't be subscribing but might but the paper when something interesting happens or at the weekend.